Domino’s Plans Simpler Pizza Prices And To Reduce Pizza Vouchers Across Australia

by Will Hawke · Published November 11, 2026, 11:48 pm AEDT · Updated November 12, 2026, 12:03 am AEDT

Domino’s Australia is planning to simplify its pizza prices and reduce its reliance on promotional vouchers after revealing that customers were offered nearly 1,500 different discount codes in just four months.

The announcement came during Domino’s Pizza Enterprises’ Annual General Meeting on Wednesday, November 11, 2026, with Group CEO Andrew Gregory outlining plans to make everyday pizza prices clearer and reduce complicated discounts.

Many of those vouchers offered effectively the same prices, despite using different codes and promotional conditions.

The company has already tested a simpler pricing approach in Western Australia, with plans to expand the changes across Australia during the 2027 financial year.

Contents

Why Domino’s Wants to Reduce Pizza Vouchers
Western Australia Trial Improved Store Profits by More Than 30%
Will Domino’s Pizzas Become Cheaper?
When Will Domino’s New Pricing Roll Out?

Why Domino’s Wants to Reduce Pizza Vouchers

Domino’s has traditionally relied on frequent promotional codes, allowing customers to access discounted pizzas, bundles and pickup specials.

However, the company believes the sheer number of overlapping offers has made its pricing unnecessarily complicated.

At its November 11 AGM, Domino’s revealed that approximately 1,500 voucher codes had been offered over four months, often producing similar final prices.

The new approach aims to make everyday prices more straightforward, reducing the need for customers to search through multiple discounts before ordering.

That doesn’t mean Domino’s is eliminating vouchers altogether.

The company has not announced a complete removal of promotional codes, and individual discounts may continue alongside the revised pricing system.

Western Australia Trial Improved Store Profits by More Than 30%

Domino’s has already tested its revised pricing strategy in Western Australia, combining simpler prices with fewer promotions and operational changes.

According to the company’s 2026 annual report, average restaurant earnings before interest, tax, depreciation and amortisation increased by more than 30% during the five months to May 2026.

However, the improvement came despite lower sales and order volumes.

The results suggest the revised approach has helped restaurants become more profitable, even though customers weren’t necessarily buying more pizzas.

Domino’s also reported that pickup sales began recovering as the trial progressed, while delivery remained under pressure.

The company plans to use lessons from Western Australia as it progressively introduces similar changes elsewhere.

Will Domino’s Pizzas Become Cheaper?

For customers, the biggest question is whether simpler pricing will mean lower everyday pizza prices.

Domino’s hasn’t announced a nationwide price reduction or released a new national price list for its Value, Traditional and Premium pizzas.

Instead, the strategy focuses on clearer prices and fewer overlapping promotional discounts.

That could mean some restaurants offer more straightforward everyday prices, with fewer vouchers needed to access them.

However, the final amount you pay will still depend on your selected restaurant, pizza choice, ordering method and available promotions.

Existing Domino’s voucher codes haven’t been collectively cancelled, so you can continue checking whether individual offers apply to your order.

When Will Domino’s New Pricing Roll Out?

Domino’s plans to progressively expand the pricing changes across Australia during FY2027, following its Western Australian trial.

The company hasn’t announced a specific rollout date for each state or restaurant.

For now, Australian customers can continue using eligible Domino’s vouchers, with any future changes to everyday pizza prices depending on the company’s rollout.

And click on one of these links for more of the latest news and offers from Domino’s: