Lune Croissanterie Offers Free Birthday Pastry with Any Purchase, Plus 5% Back in Rewards

Lune PassportLune Croissanterie is offering customers a free pastry of their choice during their birthday month through its Lune Passport loyalty program.

The birthday reward is available with any purchase at participating Australian Lune bakeries, with no published minimum spend or paid membership requirement.

Unlike birthday deals that expire after a few days, Lune gives you the entire calendar month of your birthday to redeem your complimentary pastry.

The offer is an existing loyalty benefit rather than a new November promotion, with Lune Passport also providing 5% back in rewards on eligible purchases.

How to Get Your Free Lune Birthday Pastry

To claim the reward, you’ll need to join Lune Passport, the bakery’s free loyalty program.

Once registered, you can access your digital membership card and QR code through Lune’s mobile web app.

During your birthday month, visit any participating Lune bakery, make a purchase and ask a team member to redeem your complimentary pastry.

You can choose from the pastries available at the bakery, subject to stock and the program’s conditions.

For example, if your birthday is November 25, you’ll have November 1–30 to claim the reward rather than needing to visit on your actual birthday.

Lune doesn’t specify a minimum purchase amount. One customer recently reported receiving a chocolate croissant normally priced at $17 after buying a $5 espresso.

That is an individual customer’s experience rather than a guaranteed pastry price or redemption combination at every location.

The reward must be redeemed in-store, with staff approval required. You may also be asked to verify your date of birth.

Lune Passport Gives Members 5% Back

Beyond the birthday pastry, Lune Passport members earn 5% back in Lune Dollars on eligible purchases.

That means a $20 purchase earns $1 in rewards, which you can use towards a future eligible order.

The program has four membership tiers:

Membership Tier Cumulative Spend Benefits
Launchpad $0–$299 Free birthday pastry and 5% back
Stratosphere $300–$799 Launchpad benefits and annual merchandise gift
Orbit $800–$1,499 Previous benefits and birthday-week coffee
Lunar Landing $1,500+ Previous benefits and additional exclusive reward

The free birthday pastry is included in the entry-level Launchpad tier, so you don’t need to spend hundreds of dollars to qualify.

Higher-tier Orbit and Lunar Landing members can also receive a complimentary coffee during their birthday week, subject to separate conditions.

Lune Dollars remain active while you maintain qualifying account activity, with balances potentially forfeited after 12 months of inactivity.

Where Can You Claim Lune’s Free Birthday Pastry?

The birthday reward can be redeemed at Lune Croissanterie locations across Melbourne, Sydney, Brisbane and the Gold Coast.

Participating Australian locations include:

City Lune Locations
Melbourne Fitzroy, Armadale, Collins Street and Lonsdale Street
Sydney Rosebery and Martin Place
Brisbane Brisbane CBD and South Brisbane
Gold Coast Pacific Fair, Broadbeach Waters

The reward isn’t restricted to the bakery where you registered, although pastry selection varies between locations.

If you’re joining specifically for your birthday, check that your reward is available in your account before visiting, particularly if you’re registering during your birthday month.

To take advantage of this offer and locate the closest store, click here.

If you’ve tried this deal, let us know what you think in the comments!

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Will Hawke

Will Hawke

Will Hawke is the editor of Frugal Feeds, an Australian publication covering fast food news, restaurant promotions, menu prices and consumer deals. With a background in the food industry and more than a decade of experience covering Australian food offers since 2015, Will specialises in tracking new product launches, limited-time promotions and opportunities for Australians to save money.

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