The Cheesecake Shop Celebrates 35 Years with $10 Off $40+ Orders until October 11

The Cheesecake Shop is celebrating its 35th birthday with a new online offer, giving customers $10 off when they spend $40 or more.

The limited-time birthday promotion is available online only using the coupon code BDAY and runs until Sunday, October 11, 2026.

Orders must also be picked up by October 11, so you can’t use the promotion to place an order for collection after the offer has finished.

Online Orders Only

The 35th birthday promotion is exclusive to online purchases made through The Cheesecake Shop website.

The offer isn’t advertised as available for purchases made directly in-store.

To claim the deal:

1. Visit The Cheesecake Shop website.
2. Select your eligible cakes, desserts or other products.
3. Spend at least $40.
4. Enter BDAY in the shopping cart.
5. Confirm that the $10 discount has been applied.
6. Complete your order and arrange pickup no later than October 11.

Orders Must Be Picked Up by October 11

There are two important deadlines with this promotion.

The $10 off $40 offer ends October 11, 2026, and your order must also be picked up by October 11.

That means you can’t place an eligible order before the deadline and schedule it for collection on a later date.

If you’re planning to use the discount for an upcoming celebration, you’ll need to make sure both the order and pickup fall within the promotional period.

Celebrating 35 Years of The Cheesecake Shop

The discount is being offered as part of The Cheesecake Shop’s 35th birthday celebrations.

Rather than limiting the promotion to one particular cake or dessert, the offer provides a flat $10 discount on eligible online orders worth at least $40.

That makes it particularly useful for customers already planning to purchase a full-sized cake or place a larger order during the promotion.

The Cheesecake Shop $10 Off $40 Deal Ends October 11

The key details of The Cheesecake Shop’s 35th birthday offer are:

• $10 off orders of $40 or more
• Use coupon code BDAY
• Online orders only
• Offer ends October 11, 2026
• Orders must also be picked up by October 11, 2026
• Cannot be combined with any other offer
• Discount must be redeemed by entering BDAY at the online shopping cart

If you’re planning a Cheesecake Shop order of at least $40 before October 11, remember to enter BDAY at checkout to take $10 off your eligible purchase.

To locate your closest Cheesecake Shop, click here.